At Summit Sports Group, our mission is to guide players and families through every stage of the hockey journey. From U9 athletes just starting to dream big, to elite players preparing for professional contracts, we provide the structure, resources, and support needed to succeed—on and off the ice.

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PLAYER ADVISING

 

Our Advising Program helps players and families navigate the complex hockey landscape with structure, mentorship, and support from experienced professionals. From youth development to junior and collegiate advancement, Summit provides the guidance, advocacy, and exposure needed to move athletes forward — on and off the ice.

 

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WHATS INCLUDED IN OUR ADVISING?

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Customized Annual Development Plan (ADP) – Personalized roadmap for growth with measurable goals, milestone tracking, and analytics review.

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Onboarding Consultation – In-person or virtual meeting to establish goals, timelines, and ADP alignment

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Direct Access to Your Advisor – Ongoing communication via text, call, or video for personalized support and mentorship

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1-on-1 Mentorship – Bi-weekly advisor sessions focused on progress, mindset, and accountability

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Pathway, Scholarship & Recruitment Support – Guidance for NCAA/CHL eligibility, league selection (CSSHL, AJHL, BCHL, WHL, NCAA, and more), and personalized scholarship strategy.

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Advocacy & Exposure Support – Summit advisors actively communicate with coaches, scouts, and recruiters to assist with showcases, camps, and team placement, ensuring athletes gain visibility at the right levels.

 

Quarterly Analytics Review – Objective progress evaluations tied to ADP metrics, athlete development, and recruitment goals.

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Advisor Team Collaboration – Collective insight from Summit’s advisor network, combining NCAA, CHL, and professional experience.

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Academic & Eligibility Planning – Guidance to maintain NCAA eligibility, manage academics, and align coursework with long-term hockey goals

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Mid-Year Family Strategy Call – Dedicated check-in to evaluate development, exposure progress, and next steps.

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Legal Access – Consultation and guidance through Summit’s legal partners Lisa Smart and Brendan McLeod when required.

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Nutrition & Recovery Guidance – Professional recommendations to support athlete health, energy, and performance.

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Family Education & Concierge Support – Assistance with scheduling, travel, planning, and ongoing communication to support families through each decision point.

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Mindset & Confidence Development (Optional) – Access to Summit’s partner network of performance and leadership specialists.

 

 

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The Summit Advising Program delivers professional, year-round guidance for athletes and families — combining mentorship, analytics, exposure, and advocacy. Every athlete receives direct access to their advisor and a fully customized development plan designed to help them progress confidently through every stage of their hockey journey.

 

 

The Annual Development Plan (ADP)

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Every athlete at Summit receives a personalized Annual Development Plan (ADP)—a clear roadmap for growth over the year. It ensures each training session, video module, and skill clinic contributes to measurable progress.

 

The ADP includes:

• Skill Development Goals – skating, shooting, passing, positioning

• Off-Ice Training Goals – strength, conditioning, recovery, injury prevention

• Mental & Mindset Goals – confidence, focus, resilience, game intelligence

• Performance Metrics – measurable benchmarks with regular tracking

• Pathway, Scholarship & Exposure Planning – guidance on camps, showcases, league selection, academics, and eligibility

• Milestones & Checkpoints – reviews throughout the year to adjust and optimize

 

 

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PLAYER REPRESENTATION

 

Elite management for elite players.

 

When athletes reach the level where professional contract negotiation and long-term career management are essential, our Representation Division takes over. This is highly selective—Ethan Moreau works with a limited number of elite players to ensure maximum attention and impact.

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What’s Included in Representation:

 

• NHLPA Certified Representation – Ethan Moreau, 17-year NHL veteran and former Edmonton Oilers captain, brings unmatched experience.

 

• Contract Negotiation & Legal Support – in-house legal team manages reviews, negotiations, and ensures families are protected.

 

• Career Management – planning and guidance across junior, AHL, NHL, and European leagues.

 

• Sponsorships & Branding – connecting players with endorsements and building their personal brand.

 

• Financial & Life Guidance – access to trusted advisors for financial planning, budgeting, and life after hockey.

 

• 24/7 Client Support – availability when big decisions need to be made.

 

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ADVISING VS REPRESENTATION

 

Player Advising is where the journey begins. It’s for athletes U9 through Junior, NCAA, or CHL who need direction, exposure, and a clear plan to reach the next level. We map the pathway, build development strategies, and make sure no opportunity slips through the cracks.

 

Player Representation is a different game. Reserved for elite and professional players, this is about negotiating contracts, managing brands, securing sponsorships, and building careers at the highest level. Selective. Exclusive. For those ready to play on the biggest stage.

 

 

ADD-ONS & PARTNER ACCESS

 

Enhance your Summit experience with exclusive development options and partner programs designed to complement your Advising or Representation package.